joint industry committee for radio audience research

См. также в других словарях:

• Joint Industry Committee for Radio Audience Research — JICRAR A committee composed of representatives of the Institute of Practitioners in Advertising, the Incorporated Society of British Advertisers Ltd, and independent radio companies. The committee provides information on the listening habits of… …   Big dictionary of business and management

• audience research — Research to establish readership, audience, and circulation data, which is vital information in advertising Research into television audiences is undertaken by BARB (Broadcasters Audience Research Board), into radio audiences by JICRAR (Joint… …   Big dictionary of business and management

• audience research —    Audience research has developed in two main interlinking strands: research by those working in the industry and research by academics. Industry research developed as a mechanism by which media producers and advertisers could both understand… …   Encyclopedia of contemporary British culture

• JICRAR — Joint Industry Committee for Radio Audience Research (Community » Media) …   Abbreviations dictionary

• ИЗУЧЕНИЕ АУДИТОРИИ — (audience research) Исследование с целью установить показатели читаемости, посещаемости и распространенности, которые являются жизненно важной информацией в сфере рекламы (advertising). Исследование телеаудиторий проводится Бюро по изучению… …   Словарь бизнес-терминов

• JICRAR — Abbreviation for Joint Industry Committee for Radio Audience Research …   Big dictionary of business and management

• ОБЪЕДИНЕННЫЙ ОТРАСЛЕВОЙ КОМИТЕТ ПО ИЗУЧЕНИЮ РАДИОАУДИТОРИИ — (Joint Industry Committee for Radio Audience Research) Комитет, состоящий из представителей Института рекламных агентств (Institute of Practitioners in Advertising), Корпоративного общества британских рекламодателей (Incorporated Society of… …   Словарь бизнес-терминов

• Business and Industry Review — ▪ 1999 Introduction Overview        Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… …   Universalium

• Digital radio in the United Kingdom — A typical DAB digital radio receiver with the Digital Radio Development Bureau DAB digital radio marketing logo In the United Kingdom, the roll out of digital radio is proceeding since test transmissions were started by the BBC in 1990. The UK… …   Wikipedia

• Community radio — is a type of radio service, that offers a third model of radio broadcasting beyond commercial broadcasting and public broadcasting. Community stations can serve geographic communities and communities of interest. They broadcast content that is… …   Wikipedia

• Television and Radio — ▪ 1995 Introduction       Dominant trends in television and radio in 1994 included continuing globalization of services and programming and increased competition between cable and telephone companies. The industry s battle cry was expand or exit …   Universalium